Is this every link on the web?

No tool sees every link. This shows the links Bing knows about plus anything you import, which covers the links that matter for most sites.

Is the spam flag a toxicity score?

No, it's a set of simple, explainable heuristics to help you decide what to review.

Links & market

Who links to you, what you gained and lost, and links worth reclaiming.

See the sites linking to you, new and lost links over time, anchor texts, spammy-looking domains, and linked pages that now return errors.

Backlinks

Illustration with sample data

Use cases

SEO specialists

Other sites link to URLs that now 404. Redirect them and recover the value.

Agencies

Watch new and lost referring domains after a campaign.

Site owners

Spot spammy-looking domains and sitewide links worth reviewing.

Why it's strong

Every sync marks what it saw, so new and lost links are tracked over time.

Import CSV exports from other tools or Search Console; columns are detected by name.

Linked pages that error in your latest crawl are listed with the number of links pointing at them.

Spammy TLDs, sitewide links and repeated anchors are flagged for review.

How it works

1
Connect Bing
Free Bing Webmaster Tools key, stored encrypted.
2
Sync
Inbound links Bing knows about, refreshed daily.
3
Import
Optionally add CSV exports from other sources.
4
Review
Domains, anchors, top linked pages, new/lost and reclaim opportunities.