Competitors & topic gap
Audit your competitors the same way you audit yourself, then find what they cover that you don't.
Add up to five competitors and compare audit scores, structured data, speed and issues side by side, with the checks they pass and you fail, and the topics they cover that you don't.
- Side-by-side scores and page-level stats
- Checks every competitor passes but you fail
- Topic gap from their pages, with your own demand data
Use cases
What you can do with it
SEO specialists
Quick wins from the market
Fix what every competitor already gets right before chasing anything new.
Content teams
Content planning
See topics two or more competitors cover that none of your pages do, flagged when Search Console already shows demand.
Agencies
Pitching a client
Show where the client stands against the competitors they name.
Why it's strong
Built to be trusted
Like for like
Competitors get the same crawl and checks, so the comparison is fair.
No AI cost
Competitor audits skip the AI step, so they never touch your AI budget.
Gaps you can act on
Topic gaps come from the competitors' own titles, descriptions and URLs.
Grounded in your demand
Gaps where you already get impressions are marked as demand seen.
How it works
From setup to results
- 1
Add competitors
Up to five homepages per site.
- 2
Audit them
A 200-page crawl each, respecting their robots.txt.
- 3
Compare
Scores, stats, checks and topics side by side.
Data it uses
- Competitors' public pages (crawled politely)
- Your audits and Search Console queries
FAQ