Chat and goals
Ask the analyst questions about a site, and set goals that steer every audit.
Ask the analyst
Every site has an Agent tab. Ask a question in plain language, or pick a suggestion. The analyst answers from the site's latest completed audit (pages, links, findings), its open issues, past decisions and, if connected, Search Console data, using the same [tools](/docs/ai-analyst#tools) as the investigation. Each reply shows the tools it used.
- "Which pages lost the most clicks this month, and why?"
- "What are the three changes that would matter most right now?"
- "Do any pages compete for the same query?"
An answer takes at most 6 tool rounds and counts against the organization's AI budget like any other AI call. Earlier conversations are kept.
Goals
Goals tell the analyst what you want. Add them in the Agent tab; a site can have up to 10 active goals.
| Field | Notes |
|---|---|
| Title | Plain language, e.g. "Grow sign-ups from the blog". |
| Metric and target | Optional: clicks, impressions or average position. Position goals are met by going down. |
| Focus | Optional pages and/or keywords the goal is about. |
| Due date | Optional. |
With Search Console connected, a goal records a 28-day baseline when created and shows live progress. Mark goals achieved or archive them when you are done.